I’ve made myself some arbitrary rules for this experiment, which I’ll probably break, but here goes;


Each item must be available from one or more of the following supermarkets, to make sure you can buy the item yourself and share my experience;

  • Tesco
  • Sainsbury
  • Asda
  • Morrisons
  • Aldi
  • Lidl
  • Iceland

Other supermarket chains are available, but not in my part of the world.


Any item of food or a non-alcoholic beverage should cost no more than £1.50, which rises to a giddy whole £2 for alcoholic beverages and a earth shattering £2.99 for alcoholic beverages with a volume more than 2 Litres (for those special occasions).  The item can not be reduced in any way, either for a quick sale or part of a promotional loss-leader, BOGOF or any other offer.  If the item purchased is reduced, its full retail price must be taken into consideration, to fit the above criteria.


Each product has to be carefully selected for its alleged poor nutritional value as perceived by myself.  It goes without saying that I’m not a professional nutritionist and my views on a products nutritional value are just that and do not represent the views of anyone else (just in case you are a lawyer for one of the supermarkets).  That being said, products will be hand picked for high levels of the following;

  • Salt
  • Sugar
  • Saturated Fat
  • Hydrogenated Oils
  • Calories
  • Additives

The goal is to find products the the highest RDA of the above in either per serving or per pound in value.


CPP: Calories Per Pound (value).